Direct-to-house commerce
Shop
Every product page is built for brand-owned checkout, affiliate tracking and clean click-through attribution.
Volume I · May 2026
A continent,
distilled.
ScenTrail is the all-in-one Australian fragrance storefront, information hub and brand marketing platform: discover every house, learn the work, then buy direct from the maker.
House Of The Week
Goldfield
& Banks
Live catalogueShared Sniffopotamus Supabase
Consumer filtersAmber · Deep · Fresh · Clean · Long lasting · New
Commerce modelDirect-to-house checkout with ScenTrail attribution
ScenTrail File
Brand imagery, product photography and affiliate links drop into this frame from the ScenTrail brand record.
The Platform
Shop, learn, market and recommend.
ScenTrail is not only a publication. It is the commerce and discovery layer for Australian fragrance houses.
Information hub
Learn
House files, fragrance records, provenance, perfumer context, stockist links and Australian material references.
Brand marketing hub
Market
For brands: onboarding, premium listings, share-card assets, editorial placement and audience insight.
The Atlas
Every Australian house in one place.
From major luxury houses to micro-batch makers, the atlas gives collectors one front door and gives brands a clean marketing surface they can send buyers to.
The Editor's Trail
Three houses worth a full afternoon.
A rotating selection from the house index. The public surface avoids rank language while still helping collectors start somewhere.
ScenTrail House File
Aesop
Australian design-led fragrance and body care with global retail reach.
PlaceMelbourne, VIC
Known ForArchitectural scent, body care and major international distribution.
ScenTrail House File
Criminal Elements
Small-batch artisan fragrance with a darker edge.
PlaceAdelaide, SA
Known ForCorey Newcombe's hand-made niche fragrance house.
ScenTrail House File
Goldfield & Banks
Australian luxury composed around native materials.
PlaceSydney, NSW
Known ForFounded by Dimitri Weber; global retail presence and Australian botanical signature.
Discovery Box
Samples become the buying path.
Curated boxes help shoppers try Australian houses, then return to the brand for the full bottle.
The Discovery Box
Six houses. One box. Direct brand discovery.
Sample boxes turn browsing into trial, then route collectors back to the participating houses for full-bottle purchases.
Open The CatalogueInformation Hub
The category, properly filed.
The house and product files are built to hold real brand assets, direct links, provenance and marketing collateral.
Information Hub
The Australian Fragrance Hub
House files, product records, direct purchase links and source material for every Australian fragrance house on the trail.
Storefront
Shop Direct From The Houses
ScenTrail sends buyers to brand-owned checkout through affiliate tracking, keeping the brand relationship intact.
For Brands
A Marketing Hub For Australian Perfumery
Premium house files, share cards, editorial placements, brand portal tools and Sniffopotamus-powered audience insight.
For Australian Houses
Bring your house to the trail.
Brand portal, affiliate links, product uploads, premium listings, share cards, editorial placements and Sniffopotamus-powered audience insight all belong here.
Start A House File